Google Ads & Performance Marketing Agency · Australia

GrokSMM turns ad spend into revenue.

More traffic, more leads, more revenue. We plan, build and manage Google Ads and social media advertising for Australian businesses, and show you what every dollar brings back.

  • Free 30-minute strategy call
  • Written audit before any changes
  • Accounts set up in your business name
  • Remote team, Australian hours
Every lead tracked to the keyword
plumber near me
Sponsored
yourbusiness.com.au
24/7 Emergency Plumbers | Fast Local Call-Outs

Licensed local plumbers for blocked drains, burst pipes and hot water. Book online or call now.

Example ad preview · not a real advertiser

Platforms we manage
  • Google Ads
  • Meta Ads
  • Instagram
  • LinkedIn Ads
  • Microsoft Advertising
  • GA4
  • Google Tag Manager
Why GrokSMM

A growth partner that reports in leads, not likes.

GrokSMM focuses on the channels where every click has a cost and every result can be tracked. That focus lets us go deep on what moves your numbers.

01

Strategy before spend

We work out what a lead is worth to you before we spend a dollar, then build campaigns around that number.

02

Measured in leads and revenue

Impressions and clicks are a means to an end. We report on enquiries, bookings and sales, and what each one cost.

03

Plain-English reporting

Every month you see what was spent, what it brought back and what we will change next, without jargon.

Locations

Local campaigns for Australian markets

Search behaviour, competition and seasons differ from city to city. Every location has its own page and a dedicated page for each service.

How we work

From first call to first report, no surprises.

A clear, five-step process. Nothing goes live until you approve it, and you can see the results at any time.

  1. 01

    Discovery call

    A 30-minute video call about your business, margins, service area and what a good lead is worth to you.

  2. 02

    Audit and plan

    We review your current ads, tracking and landing pages, then send a written plan with budget recommendations.

  3. 03

    Build

    Tracking first, then campaigns, audiences, ad copy and landing page fixes. Nothing goes live until you approve it.

  4. 04

    Launch and optimise

    Daily checks in the first weeks, then a regular rhythm of search-term reviews, bid changes and creative tests.

  5. 05

    Report and plan ahead

    A monthly report in plain English: what was spent, what it brought back, and what we will change next.

Your first 90 days

What happens after you say yes

A realistic plan for the first quarter. Search campaigns can bring enquiries in the first weeks; the biggest gains come from steady optimisation.

  1. Weeks 1–2

    Audit and foundations

    Strategy call, account and tracking audit, competitor and keyword research. We fix tracking first so every lead is counted.

  2. Weeks 3–4

    Build and launch

    Campaigns, ad copy, audiences and landing page fixes, approved by you, then launched with daily monitoring.

  3. Month 2

    Optimise

    Search-term clean-up, bid and budget tuning, creative tests and first landing page experiments.

  4. Month 3

    Scale what works

    Budget moves to the best campaigns and areas, new tests start, and we agree the plan for the next quarter.

Ways to work with us

Start small or hand it all over

Every engagement is quoted to your goals and budget after a free strategy call. No long lock-in contracts.

One-off

PPC audit

A written review of your Google Ads or Meta account, tracking and landing pages, with every issue ranked by how much it costs you.

  • Account structure and settings review
  • Search-term and wasted-spend analysis
  • Conversion tracking check
  • Landing page review
  • Prioritised action plan
Request an audit →
Project

Landing page sprint

Fast, focused landing pages built to convert paid traffic, with tracking set up and ready for testing.

  • Conversion-focused copy and layout
  • Mobile-first, fast-loading build
  • Forms, call tracking and GA4 events
  • Message match with your ads
  • A/B test plan
Plan a sprint →
Reporting

The numbers you will see every month

No vanity metrics. Each report connects spend to enquiries and revenue, and ends with what we will change next.

MetricShortWhat it tells you
Cost per leadCPLWhat each enquiry costs, by campaign and by keyword.
Conversion rateCVRThe share of clicks that become a call, form or booking.
Return on ad spendROASRevenue generated for every dollar of ad spend, where sales can be tracked.
Search termsSTRWhat people actually typed, and which terms we blocked as negative keywords.
Quality ScoreQSGoogle's 1–10 rating of ad relevance, which affects what you pay per click.
Impression shareISHow often your ads showed versus how often they could have, and why.

Example report layout. Metrics are chosen per account.

From the founder
“We started GrokSMM to give growing businesses the kind of careful, accountable ad management usually reserved for big budgets.”
Praveen DadhichFounder and owner, GrokSMM

More about GrokSMM →

FAQ

Google Ads and PPC questions

Straight answers to the questions we hear most. Ask us anything else on a free call.

What does a Google Ads agency do?

A Google Ads agency researches keywords, builds and manages your campaigns, sets up conversion tracking, removes wasted spend and reports on results. GrokSMM also manages Facebook, Instagram and LinkedIn ads, lead generation and landing page optimisation.

Do you work with businesses outside these cities?

Yes. Our location pages cover Adelaide, Sydney, Brisbane, Hobart and New South Wales, but we work with businesses anywhere in Australia. Every campaign is targeted to your own service area.

How much should we spend on ads?

It depends on your market, how competitive the keywords are and what a customer is worth to you. After the audit we recommend a starting budget and explain the reasoning.

Who owns the ad accounts?

We recommend that ad accounts, tracking and data sit under your business, with GrokSMM given access as a manager. We can set new accounts up this way for you.

Do you guarantee results?

No honest agency can guarantee a number of leads or sales, because results depend on your market, offer and follow-up. We commit to transparent reporting, a clear plan and steady testing.

How do we work together if you are not in our city?

We work remotely. Meetings are on video at a time that suits your time zone, and you get a shared report you can open any time.

Free strategy call

Find out where your ad budget is really going.

Book a free 30-minute strategy call. We will look at your current marketing and tell you honestly what we would change.

  • 30-minute video call
  • Honest review of your current ads
  • No obligation, no lock-in pitch
We reply within one business day, Australian Eastern Time. See our Privacy Policy.
WhatsApp