Google Ads agency · Australia

Google Ads Management Agency in Australia

We plan, build and manage Google Ads campaigns that bring in calls, enquiries and sales, and we show you exactly what each dollar returned.

  • Free 30-minute strategy call
  • Written audit before any changes
  • Accounts set up in your business name
  • Remote team, Australian hours
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Google Ads

What is Google Ads management?

Google Ads puts your business at the top of Google when people search for what you offer. You set a budget, choose the searches you want to appear for, and pay when someone clicks your ad.

Google Ads management is the ongoing work that makes that budget productive: researching keywords, structuring campaigns, writing ads, setting up conversion tracking, removing wasted searches, adjusting bids and reporting on results. Done well, it turns ad spend into a predictable source of leads and sales.

Isometric illustration of google ads
What's included

What's included in our Google Ads management

Everything needed to plan, run and improve your campaigns, handled by one team.

01

Account audit

A written review of your current account, tracking and landing pages, with the biggest sources of wasted spend listed first.

02

Keyword research

The searches your customers actually use, grouped by intent and service, with estimated competition.

03

Campaign structure

Campaigns split by service and location so budgets, bids and reporting stay clear.

04

Ad copy and assets

Responsive search ads, sitelinks, callouts, call assets and images, tested and refreshed.

05

Conversion tracking

Calls, forms, bookings and sales tracked through Google Tag Manager and GA4.

06

Search-term management

Weekly reviews of what people typed, with irrelevant searches added as negative keywords.

07

Bidding and budgets

Smart bidding set against your real goal, such as target cost per lead or return on ad spend.

08

Monthly reporting

Spend, leads, cost per lead and what we will change next, in plain English.

Campaign types

Google Ads campaign types we manage

Search campaigns

Text ads on Google search results for high-intent keywords. The backbone of most lead generation accounts.

Performance Max

One campaign across Search, Maps, YouTube, Display, Gmail and Discover, driven by your conversion data.

Shopping campaigns

Product listings with image and price for e-commerce stores, fed from Google Merchant Center.

Display and YouTube

Visual and video ads for remarketing and building awareness with relevant audiences.

Local and call ads

Location and call assets that help nearby customers find, call or visit you.

Microsoft Advertising

Bing search ads, often at a lower cost per click, imported from your Google campaigns.

Is it time?

Signs your Google Ads needs attention

  • You are not sure which keywords or campaigns bring in customers
  • Your search-terms report is full of irrelevant searches
  • Cost per lead has crept up month after month
  • Conversion tracking is missing, broken or counts the wrong things
  • Your account runs on broad match with no negative keywords
  • You get reports full of clicks and impressions but no leads or revenue

How much does Google Ads cost in Australia?

You set the ad budget and pay it directly to Google. Our management fee is separate and agreed up front. What you pay per click depends on your industry, how many competitors bid on the same searches, your location targeting, your Quality Score and how well your landing page converts.

Get a recommended budget →
By city

Google Ads by city

Each city page explains how we run Google Ads for that local market.

Elder Park, the River Torrens and the Adelaide skyline
SA · SOUTH AUSTRALIA

Google Ads Adelaide

Suburb-level campaigns for Adelaide trades, clinics, hospitality and cellar doors.

Sydney CBD skyline across Cockle Bay, Darling Harbour
NSW · NEW SOUTH WALES

Google Ads Sydney

Precision targeting for Australia's most competitive ad market.

Story Bridge and the Brisbane CBD from Howard Smith Wharves
QLD · QUEENSLAND

Google Ads Brisbane

Search and social for a fast-growing South East Queensland.

Hobart, kunanyi / Mount Wellington and the Tasman Bridge from Rosny Lookout
TAS · TASMANIA

Google Ads Hobart

Campaigns for locals and for visitors planning a Tasmanian trip.

Nobbys Beach and lighthouse, Newcastle, New South Wales
NSW · STATEWIDE

Google Ads NSW

Newcastle, the Central Coast, Wollongong and regional NSW.

How we work

How we work

  1. 01

    Discovery call

    A 30-minute video call about your business, margins, service area and what a good lead is worth to you.

  2. 02

    Audit and plan

    We review your current ads, tracking and landing pages, then send a written plan with budget recommendations.

  3. 03

    Build

    Tracking first, then campaigns, audiences, ad copy and landing page fixes. Nothing goes live until you approve it.

  4. 04

    Launch and optimise

    Daily checks in the first weeks, then a regular rhythm of search-term reviews, bid changes and creative tests.

  5. 05

    Report and plan ahead

    A monthly report in plain English: what was spent, what it brought back, and what we will change next.

FAQ

Google Ads FAQs

Straight answers to the questions we hear most. Ask us anything else on a free call.

How long does Google Ads take to work?

Search campaigns can bring enquiries within days of launch. It usually takes four to eight weeks of data to optimise bids, keywords and ads properly, and results keep improving after that.

Is Google Ads better than SEO?

They do different jobs. Google Ads brings traffic immediately and is easy to measure; SEO builds over time. Many businesses use ads for steady leads while organic rankings grow.

What is a good cost per lead?

It depends on what a customer is worth to you. We work backwards from your average job or sale value and close rate to set a target cost per lead that keeps the account profitable.

Do I need a new website to run Google Ads?

Not always. We often start with your existing pages and recommend or build dedicated landing pages where they will lift conversions.

Free strategy call

Ready to improve your Google Ads?

Book a free 30-minute strategy call and get an honest view of what we would change.

  • 30-minute video call
  • Honest review of your current ads
  • No obligation, no lock-in pitch
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