Facebook, Instagram & LinkedIn ads · Australia

Social Media Advertising Agency in Australia

Paid social campaigns that reach your best local audiences, test creative quickly and turn attention into enquiries you can track.

  • Free 30-minute strategy call
  • Written audit before any changes
  • Accounts set up in your business name
  • Remote team, Australian hours
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Social Media Advertising

What is social media advertising?

Social media advertising puts your business in front of people while they scroll Facebook, Instagram or LinkedIn. Instead of waiting for someone to search, you reach them based on where they live, what they are interested in, their job or how they have interacted with you before.

Good paid social is a testing system: several audiences, several offers and several creatives, with fast decisions about what to keep and what to cut. We manage that system and report on enquiries and sales, not just reach and likes.

Isometric illustration of social media advertising
What's included

What's included in our social media advertising management

Everything needed to plan, run and improve your campaigns, handled by one team.

01

Audience strategy

Location, interest, lookalike and job-title audiences mapped to your best customers.

02

Offer planning

A clear reason to act now, such as a free quote, consultation, trial or limited promotion.

03

Ad copy and creative briefs

Several angles per campaign, written for the platform and the audience.

04

Creative testing

Structured tests of images, video, hooks and formats to find what drives results.

05

Retargeting

Campaigns for website visitors, video viewers and past enquiries who have not converted yet.

06

Lead forms

Native Meta and LinkedIn lead forms with qualifying questions and CRM hand-off.

07

Pixel and Conversions API

Accurate tracking of leads and purchases, including server-side events.

08

Monthly reporting

Cost per lead, cost per purchase and creative performance, explained clearly.

Campaign types

Social Media Advertising campaign types we manage

Facebook ads

Broad local reach across age groups, strong for home services, health, retail and events.

Instagram ads

Visual feed, Stories and Reels placements for lifestyle, hospitality, beauty and tourism.

LinkedIn ads

Targeting by job title, seniority, industry and company size for B2B and professional services.

Lead ads

Forms that open inside the app, pre-filled with the user's details, for higher completion rates.

Retargeting ads

Reminders for people who visited your site or engaged with your content.

Catalogue and sales ads

Dynamic product ads for e-commerce stores, showing items people viewed.

Is it time?

Signs your social media advertising needs attention

  • You boost posts but cannot tell if they bring in customers
  • Your ads show the same creative for months
  • Lead form enquiries are poor quality or never answer
  • Your Pixel or Conversions API is not set up properly
  • You target the same broad audience for every campaign
  • Cost per lead jumps around with no explanation

How much does social media advertising cost in Australia?

You choose the ad budget and pay the platforms directly; our management fee is separate. Costs vary with your audience size and competition, the time of year (costs often rise in the lead-up to Christmas and end of financial year), the quality of your creative and how well your offer converts.

Get a recommended budget →
By city

Social Media Advertising by city

Each city page explains how we run social media advertising for that local market.

Elder Park, the River Torrens and the Adelaide skyline
SA · SOUTH AUSTRALIA

Social Ads Adelaide

Suburb-level campaigns for Adelaide trades, clinics, hospitality and cellar doors.

Sydney CBD skyline across Cockle Bay, Darling Harbour
NSW · NEW SOUTH WALES

Social Ads Sydney

Precision targeting for Australia's most competitive ad market.

Story Bridge and the Brisbane CBD from Howard Smith Wharves
QLD · QUEENSLAND

Social Ads Brisbane

Search and social for a fast-growing South East Queensland.

Hobart, kunanyi / Mount Wellington and the Tasman Bridge from Rosny Lookout
TAS · TASMANIA

Social Ads Hobart

Campaigns for locals and for visitors planning a Tasmanian trip.

Nobbys Beach and lighthouse, Newcastle, New South Wales
NSW · STATEWIDE

Social Ads NSW

Newcastle, the Central Coast, Wollongong and regional NSW.

How we work

How we work

  1. 01

    Discovery call

    A 30-minute video call about your business, margins, service area and what a good lead is worth to you.

  2. 02

    Audit and plan

    We review your current ads, tracking and landing pages, then send a written plan with budget recommendations.

  3. 03

    Build

    Tracking first, then campaigns, audiences, ad copy and landing page fixes. Nothing goes live until you approve it.

  4. 04

    Launch and optimise

    Daily checks in the first weeks, then a regular rhythm of search-term reviews, bid changes and creative tests.

  5. 05

    Report and plan ahead

    A monthly report in plain English: what was spent, what it brought back, and what we will change next.

FAQ

Social Media Advertising FAQs

Straight answers to the questions we hear most. Ask us anything else on a free call.

Is Facebook or Instagram better for my business?

We usually run both through Meta and let placement data decide. Facebook tends to reach a broader age range; Instagram suits visual and lifestyle brands. LinkedIn is the choice for reaching business decision-makers.

Do you create the ad creative?

We write ad copy and creative briefs and test several versions. We can work with your designer or videographer, or supply simple static and carousel designs.

How quickly will social ads bring leads?

Campaigns can produce enquiries in the first week, but finding the best audience, offer and creative usually takes three to six weeks of testing.

What budget do I need for social ads?

Enough to give each test a fair chance. We recommend a starting budget after looking at your audience size, goals and what a lead is worth to you.

Free strategy call

Ready to improve your social media advertising?

Book a free 30-minute strategy call and get an honest view of what we would change.

  • 30-minute video call
  • Honest review of your current ads
  • No obligation, no lock-in pitch
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